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Résumé

ALISON PRESLEY

 

EXPERIENCE

Assoc. Marketing Director, Online Strategy
Chronicle Books | 2014 – Current

  • Manage the online team, overseeing web, email, and social channels
  • Develop the strategy for all online channels, ensuring that they are aligned and that our written and visual content is held to a very high bar
  • Recruit and partner with key influencers, like-minded brands, bloggers, and influential Instagram users to help amplify our campaigns
  • Collaborate with internal teams, such as design, publicity, and social, as well as with the authors, illustrators, and/or artists behind each book
  • Handle all run-of-show details with a very close attention to detail

 

Online Marketing Manager
Chronicle Books | 2011 – 2013

  • Develop the online marketing program for Chronicle Books, aligning campaigns with all social channels and working closely with internal teams and authors
  • Conceive, build, and implement launch campaigns for 15-20 titles a year, driving many onto the New York Times bestsellers list
  • Foster close relationships with influential bloggers and online influencers, negotiating campaigns to drive excitement around launches and sales

 

Manager, Travelocity’s Travel for Good
Travelocity | 2009- 2011
Manage a consumer-facing, green marketing program with a focus on volunteer vacations

 

Content Writer
Travelocity | 2007-2009
Create content for Travelocity.com and its travel blog

 

Assistant Editor
Random House, Doubleday Broadway | 2002 -2006
Acquire and edit books for publication

 

 

EDUCATION

The Johns Hopkins University
MA, Creative Writing
2001 – 2002

 

Baylor University
Bachelor of Arts, English
1996 – 1999