I'm a lead product marketing manager at Instagram, sitting on the consumer marketing team. I'm the lead PMM for Community, focused on the well-being and growth pillars. I lead large-scale product launches and consumer marketing campaigns for a diverse global audience. I joined the team in 2015 and have watched it scale from 3 people to a robust global marketing organization. I'm passionate about working on products that ensure a safe and positive community for all voices, and I'm focused on campaigns that move both product and brand sentiment metrics in a measurable way. Previously, I was the associate director of online strategy at Chronicle Books, heading up the launches for beautiful books and overseeing web, email, and social for the brand.


Lead Product Marketing


Manager, Travel for Good



Associate Director,
Online Strategy


Assistant Editor



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© 2015 Alison Presley Campion. Cover photo © 2015 Irene Kim Shepherd.